Fine On Demand Channels for Your in Africa

Apparently, the only concern is to increase the penetration rate in the continent, that is, make it more accessible. However, for many years now, many forums have warned of the need for the content to also reflect the needs and concerns of Africans. It is the difference between these being simple passive consumers and being recognized as full-fledged actors. As users who can make the most of the universe of the web. And in those are individual Internet users.

The Social Media

The blogs, the informative portals, the social networks or YouTube are a small sample of that possibility of Africanizing the Internet. But the most intense movement is taking place in the field of entertainment. Less than six months after a milestone in the video platforms through the Internet you can see some examples. In January 2016, the Western media echoed a turning point. The multinational sector par excellence, Netflix, made its way in 130 countries, including 54 Africans. Between the euphoria and the distrust, the first critical visions of the arrival of Netflix to the continent soon appeared. The essence of these reproaches had to do, precisely, with the Africanization of the content. You can also watch Demand Africa now within your reach and enjoy the best shows from Africa.

  • Entertainment also builds identity. Often, the models that make up the image of oneself are borrowed from the movies and series that the viewer sees on their television, as Tonj√©Bakang, founder of a live webcast, points out.
  • There lies the importance of facilitating access to African content also in that seemingly harmless dimension of unpretentious leisure.
  • The potential of African live video platforms is also based on the attractiveness of the images that are closest. The examples are diverse, both in the technical materialization and in the spirit.

Afrostream has been one of the last to reach this sector. Its particularity is to offer content not only African, but intended for the Afro community. Tonj√©Bakang is one of the founders and explains in a simple way the meaning of the launch of the project: “Millions of people are looking for content in which they can feel identified, with characters that resemble them and situations that they can recognize, that reflect their imaginary . Sometimes content can be found locally from Nollywood to South Africa, but there was a lack of a more global offer that could interest not only Africans, but also Afro-descendants from all over the world and, of course, any movie lover.”

The Platform

The platform offers, mainly, films and series, but also documentaries, cartoons or concerts. In its first six months, Afrostream got 10,000 subscribers, an amount acceptable to its promoters and more taking into account that its dissemination is still limited, although progressively it is spreading. “We are a young medium that defends its own culture,” Bakang claims in reference to that African and African orientation. This young entrepreneur recognizes that his main objective is the satisfaction of the public and, although he knows that his existence can favor African audiovisual industries, he affirms that this is not his priority. Although it concludes that, in the end, the objective of the project is to produce its own contents.

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